Founder of the fitness apparel line Just Jai Wear, Jai-Leta Colvard has been leading with a heart-centered mission to empower women since 2017. Jai-Leta's health and wellness platform assists women during their journey towards better health. Just Jai wear was featured in retail giant Macy's Marketplace in Atlanta, Los Angeles, and San Francisco stores and was noted as a top 10 apparel brand in Essence Magazine. Today, you can find celebrities, music artists and influential women of all backgrounds wearing stylish, butter soft tummy control athleisure wear and accessories to enhance workout results.

During the pandemic, Jai-Leta created a new line, “sleep pretty” loungewear, to help women relax, mediate, and decrease anxiety. After overcoming her own mental health crisis, Jai-Leta launched the Space of Grace Inc., in order to provide resources for individuals dealing with anxiety and depression. To increase her capacity as a small business owner, Jai-Leta earned her MBA and in 2019 was accepted into The Black Belt Business Academy, a 10-month program focused on scaling black women-owned businesses. In addition, she is a member of Alpha Kappa Alpha Sorority, Inc. with 25 years of community service engagements. For several years she has co-lead technology camps for the youth. Jai-Leta is a member of the PEARL Foundation (non-profit) and on the Advisory Board of The One Million Dreams Foundation For Black Women and Girls, Inc. In 2017, Jai-Leta was awarded the United States of America Presidential Platinum Volunteer Award.

Just Jai Wear supports breast cancer survivors by donating to breast cancer organizations such as Loving Arms Cancer Outreach. Her latest breast cancer awareness collection is called “Jalona”, named after her cousin who won the fight against breast cancer.